BAE Systems
Download the Flash Player to see this video.
BAE Systems were looking for an interactive, high impact health and safety campaign to reduce incidents in their shipbuilding yards. TNT, in collaboration with Wow Media, developed the concept of using Davy Jones as the central character in a number of short message focused programmes. After delivering a pilot 2-minute cinematic style trailer, BAE Systems Communications Director Angela Murray said “We loved the concept and when we saw the pilot we all felt re-energised about a project which had been losing its way.” A series of six programmes has now been commissioned and recorded with a second series planned.
